- Rob Richtering
- 31 Mar 2017
At a meeting held on 27th March, the proposal for a new T20 competition was presented to the 41 Members of the ECB and, the following day, ECB’s Board then unanimously approved the amendment of Articles of Association necessary for the introduction of a new competition. Each ECB Member has 28 days to consider this issue and, should 31 of them agree, the Articles will then change allowing the creation of a new T20 competition. At that stage, ECB would then seek to market the media rights for the whole game from 2020 onwards and attract the right reach, revenue and exposure to fuel the future development of cricket in England and Wales.
The backdrop to these proposals is the knowledge that in England and Wales, cricket has struggled to reach a younger audience. The recent launch of the ECB’s first entry-level programme for 5-8 year olds – All Stars Cricket – aims to promote cricket to a new generation. Another part of the participation plan is to encourage more families to watch the game and that rationale underpins the proposed new T20 competition. Importantly, the new tournament aims to offer a complete differentiation from existing cricket to protect and support the future of the County game.’